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This year, as we commemorate our 14th year in business, I recall the day I decided to leave my job and strike out on my own. My decision was met with “oohs” and “ahhhs,” as if it were inconceivable for a woman to be successful in business. Look at me now: 14 years later, I […]

2020 has come with a reckoning. Small businesses globally are still picking up the pieces, some less fortunate are already closing their door for good. Now, I don’t want to sound like it’s “doom and gloom,” but there’s a lesson to be learned in all of this.  While I’m aware that there are businesses that

Have you ever noticed that our business community uses the term “advertising” and “marketing” in the same way? We have. And it’s actually been a real challenge trying to navigate client mindsets to explain the difference. The challenge becomes even harder to overcome when we throw Social Media in there. We’re then forced to pull

You can probably remember the last time you got distracted online, right? You went to a particular website or looked something up and five minutes later you’re watching a video on YouTube that came highly recommended by its glorious algorithms and you completely forgot what you had been looking for in the first place. It’s

You’ve heard about the 4 P’s. Maybe you studied a course in secondary school or you use them as a guide for your everyday marketing strategy? Well, the 4 P’s have been a pillar of traditional marketing and strategy for years. But with the current fast-paced social media landscape being as it is, we’re actually